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The digital advertising landscape is regularly plagued by fraudulent activities that mislead both advertisers and publishers. This article delves into the complex world of ad fraud, offering a comparative analysis of prevalent tactics employed by fraudsters and outlining effective countermeasures to mitigate these threats. We will investigate vario… Read More

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to purchasing display ad placements. In this dynamic process, multiple advertisers simultaneously place bids on ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their message is displayed … Read More

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